Awkward Media

Technical SEO

Google won't rank what it can't read.

We fix what holds your rankings back. Slow pages, blocked pages, broken redirects, duplicates Google can't tell apart. We find every one, fix it, and check the fix in Search Console. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.

Book my free strategy call

30 minutes on Google Meet. For businesses doing $20k a month or more.

See the receipts

(01) What technical SEO is

Great pages. Google can't read them.

You can write the best page in your market and still sit on page three. If Google can't crawl it, doesn't index it, or loads it slower than the site above you, the content never gets a fair shot.

Technical SEO is the work under the hood: crawlability, indexation, speed and Core Web Vitals, mobile, schema, canonicals, redirects, sitemaps, robots.txt, internal links, duplicate pages and JavaScript rendering.

Nobody sees it. Everything else depends on it.

That includes AI search: ChatGPT and Google’s AI Overviews can only name you if they can read your site. AI SEO is included in every plan. See how it works in Google AI Overviews SEO and ChatGPT SEO.

Audit checklist, excerpt

40+ checks

Largest Contentful Paint target< 2.5s
Cumulative Layout Shift target< 0.1
Interaction to Next Paint target< 200ms
Server response (TTFB) target< 800ms
Redirect chains rule1 hop max
Mobile tap targets rule48px
Important pages indexed ruleall

A few of the checks every audit runs. The first three are Google's own Core Web Vitals thresholds.

(02) Receipts

Clicks. Traffic. Authority.

Search Console and Ahrefs screenshots from client campaigns, as they were exported. The numbers are the tools', not ours.

Google Search Console performance report for joincloudcure.com comparing 6.42K clicks with 1.31K in the previous period

“Search Console, joincloudcure.com”

6.42K

Clicks from Google between Sep 13, 2023 and Jan 22, 2024, against 1.31K in the period before.

Maurice and Sons report card showing estimated monthly organic traffic rising from 83 to 203 in 20 days

“Maurice and Sons, Manitoba”

83 → 203

Estimated monthly organic traffic in Ahrefs, March 10 to March 31, 2026. A 20-day window.

Ahrefs overview for canadianfurniture.ca showing DR 34 up 14 and organic traffic 6.7K up 1.8K

“Ahrefs, canadianfurniture.ca”

DR 34

Domain Rating up 14 in the last month, with organic traffic at 6.7K, up 1.8K.

(03) How the audit runs

A PDF won't rank you. Fixes will.

Most audits end as a 90-page report nobody reads. Ours ends with the problems fixed and checked in Search Console.

Where technical SEO sits

TypeWhat it fixesTime to impact
TechnicalHow Google reads the site2 to 6 weeks
On-pageWhat each page says4 to 12 weeks
Off-pageWho vouches for you3 to 6+ months

Typical ranges. Technical fixes usually show first, because Google only has to recrawl.

01

Crawl the whole site

Screaming Frog, Ahrefs and Sitebulb, cross-checked against your Google Search Console. Every page, every status code, every redirect.

02

Find what Google skips

Pages that are blocked, noindexed by mistake, duplicated or canonicalised to the wrong URL. Server logs show where Googlebot really spends its time.

03

Measure real speed

PageSpeed Insights, Lighthouse and Chrome field data. Lab scores are a guess. We look at what your visitors actually get.

04

Fix the architecture

Internal links, sitemaps, schema and URL structure, so the pages that make money get crawled first and understood right.

05

Fix it, not just report it

A ranked list of what to fix first. We work with your developers or make the fixes ourselves, then confirm each one in Search Console.

06

Keep watching

Sites break quietly: a plugin update, a new template, a migration. We monitor and catch it before your rankings do.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

A clean site is the floor, not the finish.

Then climb page one.

Technical fixes remove what holds you back. Pages that answer the right searches and links from real sites are what push you up. Our SEO service runs all three.

See SEO

Our SEO guarantees

We put our money where our rankings are.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Is this for you?

We don't take everyone. On purpose.

This is for businesses already doing $20k a month or more. We look at every business before we take it on.

$Monthly revenue

$20k+

Established businesses with a service that already sells.

Slack message from a law firm client celebrating a first-page Google ranking for family lawyer barrie
A law firm client in our shared Slack, the day “family lawyer barrie” reached page one.

Built for

$

Businesses doing $20k+ a month

A proven service people search for

Room for more calls and bookings

Not for

  • Anyone after overnight rankings
  • No capacity for more enquiries
  • Shopping only on price

New clients a month

15

No more. That's what it takes to hold the rankings we promise.

30 minutes on Google Meet

See if you're a fit

Your next step

See what's blocking your rankings.

A free 30-minute strategy call on Google Meet. We open your site live and show you what Google trips over.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

Questions owners ask before they book.

01 What is technical SEO?

Everything that decides whether Google can find, read and load your pages: crawling, indexing, speed, mobile, schema, redirects and site structure. It doesn't change what your pages say. It makes sure Google gets to see them.

02 What does the audit cover?

40+ checks across crawlability, indexation, Core Web Vitals, mobile, schema, canonicals, redirects, sitemaps, robots.txt, internal links, duplicate content and JavaScript rendering, plus your server logs.

03 Do you fix things or just report them?

Both. You get a ranked list of what to fix first. Then we fix it ourselves or work with your developers, and confirm each fix in Google Search Console.

04 How fast will I see results?

Some fixes, like a page blocked by a stray noindex, show within days of the next crawl. Speed and Core Web Vitals usually take one or two crawl cycles. Either way, the 20-day guarantee applies.

05 How often should a site be audited?

Every six months at least, and quarterly for large or fast-changing sites. After a redesign, migration or platform change, right away.

06 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.