01
What is construction SEO?
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Construction SEO is the work that gets your company found when someone searches for a builder, a contractor or the job they need done: on Google Maps, in the normal search results and in AI answers. It covers your Google Business Profile, a page for each service, pages for finished projects and the towns you work in, the technical health of your website, and the mentions and links from other sites that build trust.
02
How is SEO for contractors different from other industries?
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Three things. Every service is its own search: a kitchen, a basement and a custom home are found by different people typing different words. The work is local, so you have to show up in every town you serve, not only the one on your address. And the jobs are big, so one extra project a month can pay for the whole year of SEO. Ads prove the value: Google estimates about $32 a click for “bathroom remodel near me” in the US.
03
How long does construction SEO take to work?
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It can move fast. On March 10, Maurice and Sons in Manitoba had 18 of 19 tracked searches outside the top 100. Twenty-one days later, seven were #1 and fifteen were in the top three. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
04
How much does construction SEO cost?
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Local SEO, organic SEO, or the two together usually run between $1,497 and $5,000 a month. Organic SEO across several websites usually starts at $5,000 a month. Your number depends on how many services and towns you want to win, and how strong the builders above you are. You get it on the strategy call.
05
What keywords should a construction company target?
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Start with the searches closest to a hire: the service plus “near me” or your town. Google estimates 90,500 searches a month for “bathroom remodel near me” in the US and 4,400 for “kitchen renovation near me” in Canada. Then the planning searches for bigger jobs, like “custom home builder” with your city, and cost questions such as “cost to finish a basement”. We map every service you sell against every town you serve, and build in order of what pays.
06
Can you rank my company for “general contractor near me”?
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That search is won on Google Maps, close to the person searching. We build your listing, a page for each service and your local signals so you show up across the towns you work in. R.A. Woodall Roofing in Williamsburg, Virginia shows up on Google Maps and first in the normal results for “roofing contractor Williamsburg VA”, on the same screen.
07
Which kinds of construction companies do you work with?
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General contractors, custom home builders, renovation and remodeling companies, restoration contractors, roofers, landscape and hardscape builders, HVAC and other trades, and commercial builders. Maurice and Sons ranks #1 for “log home restoration Manitoba”, Angkorscape ranks #1 for “landscape construction Sammamish”, and R.A. Woodall Roofing ranks first for “roofing contractor Williamsburg VA”.
08
Do you work with commercial construction companies?
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Yes. Commercial buyers, like developers, property managers and business owners, search by project type and city, and they compare portfolios before they ever call. We build a page for each type of project you take on, case pages for finished builds, and the trust signals a buyer checks before they put you on a bid list.
09
We work across a whole region. Can you rank us in every town?
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Yes, with a real page for each town you want work in, backed by projects you have done there. Google Maps favours businesses close to the person searching, so the towns further out are won with those pages and with mentions from local sites. Maurice and Sons ranks for province-wide searches like “log home restoration Manitoba”.
10
How much do reviews matter for contractors?
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Reviews are one of the signals Google weighs for local rankings. The others include how close you are to the person searching, how well your listing and pages match the job they searched for, and how often other trusted sites mention and link to your company. We give you a simple routine for asking happy clients at handover, and we work on every other signal at the same time.
11
Do directory sites like Houzz, HomeStars or Angi help my rankings?
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A listing on a home directory or your local builder association is a mention Google can read, as long as your name, address and phone number match everywhere. We claim and clean up the ones that matter in your market. They help your own site rank, but they don’t replace it: on their pages, you sit right next to your competitors.
12
Do project photos help SEO?
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Yes, when Google can read them. Each finished job gets its own page with the town, the scope and the photos, and every photo gets a plain name and description. We also shrink the files so the page loads fast on a phone, because that is where most homeowners look.
13
Will you get my company into ChatGPT and Google’s AI Overviews?
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AI SEO is included in every plan. Clear service pages, real project details and the same business details everywhere online are what AI tools quote and cite. Google’s AI answer names Maurice and Sons first for “log home restoration Manitoba”, and names and cites Angkorscape for luxury landscape design in Seattle. We track where your company appears in AI answers and report it to you every month.
14
Is SEO or Google Ads better for a construction company?
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Ads buy a click today. Google estimates an average of about $32 a click for “bathroom remodel near me” and $18 for “kitchen remodel near me” in the US. SEO earns the visit without paying for each click, and it keeps working after the budget stops. Many contractors run both and lean more on SEO as rankings grow.
15
Do you work with construction companies in Canada and the US?
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Yes. We rank builders and contractors across Canada and the United States. The results on this page come from Manitoba, Virginia and Washington.
16
Which construction companies do you take on?
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Established companies doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
17
Am I locked into a long contract?
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No. There are no long-term contracts. Results keep you here, not paperwork.