Dental SEO · Canada and the USA
Dental SEO puts your practice in front of patients at the moment they search. The toothache that needs a dentist today is won on Google Maps. The implant, Invisalign or veneers case is won on the page a patient reads for weeks before they book. We rank practices in Canada and the US for both, on Google and in AI answers.
30 minutes on Google Meet. For practices doing $20k a month or more.
“cosmetic dentistry Oakville”
Burloak Centre Dentistry
(01) Dental results
“Traffic up 400%” doesn’t tell you whether patients can find you. So we show the search a patient types and where the practice ranks for it.
Burloak Centre Dentistry · Oakville, Ontario
Emergency and cosmeticThe search happens when the tooth hurts. Burloak is first.
What we did: made Burloak visible at both ends of demand, from urgent dental care to cosmetic work.
Grand Oaks Orthodontics
90 daysGoogle knew 203 ways to find them. We made it 818.
We expanded how clearly the site covered each treatment and strengthened its authority.
Healthcare · Rosedale Wellness Centre, Toronto
AI answersCited as a source in Google’s AI answer, and #1 for “paediatric chiropractor”
The same trust signals decide which dental practices AI tools name.
(02) How patients search
A homepage and a services list can’t win these searches. Each treatment is its own search, with its own patients and its own competition. Here is how often people search each month, from Google’s own estimates.
“dentist near me”, every month
1.83M
searches in the US
246K
searches in Canada
Most of it plays out on Google Maps, where Google looks at how close you are, how well you match the search, and how well known and trusted your practice is.
Searches a month, by treatment
United States
Canada
Each search ends in “near me”. Each country is drawn on its own scale. Source: Google Ads monthly search estimates, national, 2026. Google publishes no figure for some health searches, such as “emergency dentist near me”.
$39
Google’s estimated average cost of one ad click for “dental implants near me” in the US. A #1 ranking earns that click without paying for it.
40K to 301K
How far US searches for “dental implants near me” swung from month to month over the past year. Pages that already rank catch the peaks.
Higher bar
Google holds health pages to a higher standard, because bad advice could hurt someone. A named dentist with real credentials behind each page is how you clear it.
(03) Two kinds of patient
Your practice needs two kinds of patient, and they search in completely different ways. Most dental SEO wins one and misses the other. We plan for both from day one.
The urgent patient
“emergency dentist near me” · “broken tooth” · “same day dentist”
The considered patient
“dental implants cost” · “invisalign vs braces” · “veneers near me”
(04) What we do
Every plan includes local SEO for Google Maps, organic SEO for the normal results and AI SEO for ChatGPT and AI Overviews. We weight them to the treatments you want more of.
Google Business Profile and Maps
The right categories, every service listed, real photos of your office and team, and accurate hours including emergency hours. Reviews are one of the signals Google weighs, so we set up a simple routine for asking happy patients. The others include how complete your listing is, how well your pages match each treatment, and how often trusted local sites mention and link to you. We work on all of them.
A page for every treatment
Implants, Invisalign, veneers, crowns, whitening, root canals, sedation, pediatric and emergency care each get a page of their own. Each one answers what patients actually ask: what it costs, how long it takes, whether it hurts, and what recovery looks like.
Dentists patients can trust
A profile for each dentist and specialist with their training, memberships and the treatments they do, linked from the pages they stand behind. This is how a health page meets Google’s higher standard for trust.
Locations and neighbourhoods
A real page for every office, with its own team, hours, parking and directions, plus pages for the nearby areas your patients come from. Groups get one plan, so locations don’t compete with each other.
A site that books
Fast pages on a phone and a call button and booking link on every page. Under the hood, we make sure Google can read every page, and we add hidden labels that tell it who your dentists are, what you treat and when you’re open, so your details show up correctly in search.
AI answers
Patients now ask ChatGPT and Google’s AI Overviews which dentist to see. Clear, quotable answers, named dentists and the same business details everywhere online are what those tools cite. We track where you appear and report it every month.
Reporting you can read
Where you rank on the map and in search for each treatment, how many people called or booked from Google, and what we’re doing next. In plain words, every month.
As seen in and rated on
(05) Before you sign
Ask every agency you talk to, us included. If the answers get vague, keep walking. Here’s how we answer. No dodging.
Can you show me a dental search you rank #1 for?
Yes: “emergency dental care centre Oakville” and “cosmetic dentistry Oakville”, both #1 for Burloak Centre Dentistry.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.
How long is the contract?
There isn’t a long one. No long-term contracts.
What does it cost?
Usually $1,497 to $5,000 a month for local, organic or both. Organic SEO across several websites usually starts at $5,000 a month.
Is AI search extra?
No. AI SEO is included in every plan.
Page one for your patients, or we keep working free.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We search for your treatments the way your patients do and show you which practices are taking those calls.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
Dental SEO is the work that gets your practice found when patients search for a dentist or a treatment: on Google Maps, in the normal search results and in AI answers. It covers your Google Business Profile, a page for each treatment you want more of, profiles of your dentists, the technical health of your website, and the mentions and links from other sites that build trust.
Google Maps usually moves first, then the treatment pages. Our guarantees put a clock on it. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
Local SEO, organic SEO, or the two together usually run between $1,497 and $5,000 a month. Organic SEO across several websites, as many dental groups have, usually starts at $5,000 a month. Your number depends on how many locations you have, which treatments you want to grow, and how strong the practices above you are. You get it on the strategy call.
That search is won on Google Maps, in the few blocks or kilometres around the person searching. We build your listing, your emergency page and your local signals so you show up across the neighbourhoods your patients come from. Burloak Centre Dentistry ranks #1 for “emergency dental care centre Oakville” and #2 for “emergency dental clinic Oakville”.
Yes. We do the same work for them: find the exact searches their patients type, then build the pages and the Google listing that win those searches. Grand Oaks Orthodontics went from 203 ranking searches to 818 in 90 days after we expanded how clearly its site covered each treatment.
Yes. Each location needs its own Google Business Profile, its own location page with real details, and its own reviews. We plan the group as a whole so the locations don’t compete with each other for the same searches.
Reviews are one of the signals Google weighs for local rankings. The others include how close you are to the person searching, how well your listing and pages match the treatment they searched for, and how often other trusted sites mention and link to your practice. We help you build a steady routine for asking happy patients for a review, and we work on every other signal at the same time.
AI SEO is included in every plan. Clear treatment pages, named dentists and consistent business details are what AI tools quote and cite. Rosedale Wellness Centre in Toronto, a healthcare practice we work with, is cited as a source in Google’s AI answer. We track where your practice appears in AI answers and report it every month.
Google’s quality guidelines put health topics in a group they call “Your Money or Your Life”: pages where bad advice could hurt someone. Those pages are held to a higher standard of experience, expertise and trust. Dental pages do best when a named dentist stands behind them, the credentials are real, and the answers to cost, pain and recovery questions are clear and accurate.
Ads buy a click today, and dental clicks are expensive: Google estimates an average of about $39 a click for “dental implants near me” in the US. SEO earns the visit without paying for each click, and it keeps working after the budget stops. Many practices run both and lean more on SEO as rankings grow.
Yes. We rank practices across Canada and the United States, from single offices to multi-location groups.
Established practices doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
No. There are no long-term contracts. Results keep you here, not paperwork.
