Awkward Media

SEO for architects · Canada and the USA

Be the firm clientsfind first.

SEO means getting your firm to show up when people search. We put architects at the top of Google, Google Maps and AI answers for the projects they want: custom homes, renovations, commercial builds. A referral sends a client to Google to check you out. A search with no referral sends them straight to whoever ranks.

30 minutes on Google Meet. For firms doing $20k a month or more.

An architect adjusting a wooden house model in a bright studio

Proof from a design firm we rank · Seattle

Google search: “luxury landscape design”

Angkorscape, a design and build firm

#1

(01) A design firm we rank

The firm that ranks gets the call. Here’s one we rank.

Angkorscape sells big, design first projects to the same kind of client who hires an architect: a homeowner with a serious budget and a long decision. Here are the exact searches that client types, and where the firm ranks for them.

Angkorscape · Seattle, Washington

Google search results

Search for luxury landscape design in Seattle. Angkorscape is first.

Google result: Angkorscape, Landscape Design Seattle, WA, in first place
The first result on Google for “luxury landscape design”: Angkorscape.
Luxury landscape design#1
Luxury landscape designers#1
Landscape construction Sammamish#1
Custom backyard landscaping#3
Concrete patios Seattle#3

A high end design firm, ranked on the searches its best clients type, in the towns it wants to work in.

Angkorscape · AI answers

Google’s AI answer

Ask Google’s AI for the top Seattle firms. Angkorscape is named.

Google AI answer: design-build firms like Angkorscape and Terrain
Google’s AI answer for “luxury landscape designers” reads: “design-build firms like Angkorscape and Terrain.”

Ranked by Google. Named by its AI.

Both, on the same search. That’s what we build for architects.

(02) How clients choose an architect

Nobody hires an architect off one search. They check you at every step.

A home or a building is the biggest thing most of your clients will ever buy. They take months to decide, and they search the whole way. The firm that shows up at each step gets the call.

A couple at a kitchen island researching architects on a tablet, with a lot survey and a notebook

Six moments a client looks you up

  1. 1

    The idea

    They search “custom home architect” or “home addition architect” with their town. Won by: a page for that kind of project, in that place.

  2. 2

    The research

    They look for projects like theirs, often in Google Images. Won by: project pages Google can read, and photos named for what they show.

  3. 3

    The referral check

    A friend gives them your name. They search your firm and the architect who runs it. Won by: your name owning the first page about you, with nothing thin or out of date.

  4. 4

    The AI question

    They ask ChatGPT or Google “who are the best residential architects near me?” Won by: being the firm those tools can describe and name.

  5. 5

    The shortlist

    Three firms, side by side. Process, fees, approvals, reviews. Won by: answering the questions they’re scared to ask on the first call.

  6. 6

    The call

    They pick up the phone or fill in the form. Won by: an easy way to reach you on every page.

(03) What clients type

Clients search by project. Most firm sites are built as galleries.

Nobody types “architecture”. They type the project they have in mind and the place it’s going. Every one of these is its own search, with its own competition, and its own page to win it.

New homes

custom home architectmodern house architectcottage architectgarden suite architectADU architect

Renovation

renovation architecthome addition architectheritage home architectsecond storey addition

Commercial

commercial architectrestaurant design architectmulti unit residential architectoffice fit out architect

Plus a place

architect near mearchitects in [your town]best architects [your city]

Add a town to any search on the left and it becomes a new one.

Same project, two pages

The gallery page

“Ridge House”

Six photos and a name. Google can’t tell what it is, so it only shows up when someone types the name.

The project page

A modern hillside home in [town], designed for a sloped lot

  • The brief and the problem
  • What was built, and where
  • Approvals and timeline
  • Photos named for what they show

Shows up for the search the next client types.

The questions your clients ask before they call

  • Do I need an architect for an addition?
  • How are architect fees worked out?
  • What approvals does my project need in my city?
  • How long from first sketch to permit?

Answer them on your site, in your words, for your town, and you’re the firm they trust before you’ve met.

(04) What we do

Seven jobs. One goal: your firm on top.

Every plan covers the three places clients look: Google Maps, the normal Google results and AI answers in ChatGPT and Google. We weight the work to the projects you want more of.

01

Your Google Maps listing

The free listing that shows your firm on Google Maps, with your hours, photos and reviews. We set it up for how your studio actually works: the right categories, every service listed, real project photos. Reviews are one thing Google weighs, so we set up a simple routine for asking happy clients. Google also weighs how complete the listing is, how well your pages match each search, and how often trusted sites mention you. We work on all of it.

02

A page for every project type and town

Custom homes, additions, renovations, heritage work, multi unit and commercial each get a page of their own, written for the client who wants that project. Then pages for the towns you want to build in, so you show up where the work is.

03

Projects that rank, not just impress

We turn your best work into project pages that tell the story: the brief, the site, the problem, the result. Photos get names and captions that say what they show, so they turn up in Google Images too, with credit to your photographer.

04

Your firm’s name, and your partners’ names

When a referral types your firm or a partner into Google, they should find you, your projects, your awards and your press. We build a profile page for each partner, keep your address and phone the same on every directory and listing, and get you mentioned on sites your clients already trust.

05

The questions before the call

Fees, process, timelines and local approvals, answered in plain words for the towns you work in. These pages show up for the questions people ask long before they’re ready to call, and they send clients to you already convinced.

06

AI answers

Clients now ask ChatGPT and Google’s AI which architect to call. Those tools name firms they can describe: clear pages, named partners, the same details everywhere online. We build that, track where you’re named and report it every month.

07

Reports you can read

Where you rank for each project type and town, how many people called or sent an enquiry from Google, and what we’re doing next. Plain words, every month. Your projects take months to sign, so we count the enquiries as they come, not just the contracts.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(05) Before you sign

Five questions for any SEO agency for architects.

Proof, guarantee, contract, price, AI. Here’s ours.

Can you show me a design firm you rank #1?

Yes. Angkorscape, #1 on Google for “luxury landscape design” in Seattle and named in Google’s AI answer. The live result is above.

What happens if it doesn’t work?

No visible improvement in 20 days: your payment back plus $200. Not on page one of Google in 60 days: we keep working free until you are.

How long is the contract?

There isn’t a long one. No long-term contracts.

What does it cost?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month.

Is getting named in AI answers extra?

No. It’s included in every plan.

Our SEO guarantees

Page one for the projects you want, or we keep working free.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See who's winning your clients' searches.

On a 30 minute call we look up the searches your next clients type, show you who ranks for them today, and what it would take to get your firm there.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(06) Questions

SEO for architects, answered.

What firms ask us before they start.

Book my free strategy call
01 What is SEO for architects?

SEO means getting your firm to show up when people search. For an architect, that's three places: Google Maps when someone types architect near me, the normal list of Google results when they type custom home architect and their town, and the answers ChatGPT and Google's AI give when someone asks who to hire.

02 We get most of our work from referrals. Why do we need SEO?

Because a referral still ends in a search. The person who was given your name looks up your firm, your partners and your projects before they call. If what they find is thin, the referral goes cold. And the clients who were never referred to anyone go straight to whoever ranks for their kind of project.

03 How long does SEO take for an architecture firm?

If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. Broad searches in big cities take longer to win than a project type in a specific town.

04 How much does SEO cost for an architecture firm?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month. No long-term contracts. Getting named in AI answers is included in every plan.

05 Should our firm rank locally or nationally?

Most residential and small commercial work is local, so we start with the towns you want to build in and the project types you want more of. If you take on work across a province, a state or the whole country, we add pages for those markets and for the specialist searches people type wherever they are, like a building type you're known for.

06 How do our project photos help us rank?

A gallery of photos with a project name tells Google very little. A project page that says what was built, where, for whom and what problem it solved can rank for that search, and the photos on it can show up in Google Images with the right names and captions. We turn your best projects into pages like that.

07 We don't have a public office. Can we still show up on Google Maps?

Often, yes. Google has rules about what counts as a business location, and a home studio or a shared office is handled differently from a public office. We check your setup against Google's current rules before we touch your listing, so it's set up in a way that lasts.

08 How do architects show up in ChatGPT and Google's AI answers?

Those tools name firms they can find clear, consistent information about: what you design, where you work, who leads the firm and what others say about you. We write pages they can quote, keep your details the same everywhere online and check every month where you're named.

09 Is getting named in AI answers extra?

No. It's included in every plan.

10 Do you guarantee a #1 ranking?

We guarantee page one, in writing: visible improvement in your key metrics within 20 days or your payment back plus $200, and your qualifying keywords on page one of Google within 60 days or we keep working for free until they are.

11 Are we locked into a contract?

No. No long-term contracts. We keep clients by keeping them ranked.

12 Who is this for?

Established architecture firms doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.