Law firm SEO · Canada and the USA
Law firm SEO puts your firm in front of people at the moment they need a lawyer. The car accident case is won on Google Maps, in the hour after the crash. The estate, family or immigration matter is won on the practice area page a client reads and compares before they call. We rank firms in Canada and the US for both, on Google and in AI answers.
30 minutes on Google Meet. For firms doing $20k a month or more.
“Florida probate lawyer”
Florida Probate Law Group
(01) Law firm results
“Inquiries up 150%” doesn’t tell you whether a client can find your firm. So we show the search a client types and where the firm ranks for it.
Florida Probate Law Group · Statewide, Florida
Estate and probateNo city shortcut. They won the whole state.
Florida probate lawyer
floridaprobatelawgroup.com
Florida Probate Lawyer | Flat Fee Statewide Estate …
Florida probate attorneys serving all 67 counties.
Statewide searches bring in the serious probate cases. They now find this firm first.
Chapman McAlpine · Barrie, Ontario
Family law#1 for “Barrie family lawyers”.
barrie family lawyers
chapmanmcalpine.com
Chapman McAlpine : Compassionate Family Law Barrie …
Below them: Bair Family Law, Epstein & Associates, Devry Smith Frank and Galbraith Family Law.
Family law, in Barrie, said plainly. Four other Barrie family firms sit below them.
Law Offices of Jason M. Ranallo · Canton, Massachusetts
20 daysGoogle Maps · “car accident attorneys near me”
#10 → #1
Personal injury clicks are some of the most expensive on Google. A #1 spot on the map doesn’t bill by the click.
(02) How clients search
A homepage and a list of practice areas can’t win these searches. Each practice area is its own search, with its own clients and its own competition. Here is how often people search each month, from Google’s own estimates.
“personal injury lawyer near me”, every month
301K
searches in the US
9,900
searches in Canada
Most of it plays out on Google Maps. Distance, relevance and trust pick who shows.
Searches a month, by practice area
United States
Canada
Each search ends in “near me”. Each country is drawn on its own scale. Source: Google Ads monthly search estimates, national, October 2026.
$219
Google’s estimated average cost of one ad click for “car accident lawyer near me” in the US. A #1 ranking earns that click without paying for it.
33K to 246K
How far US searches for “car accident lawyer near me” swung from month to month over the past year. Firms that already rank catch the peaks.
Higher bar
Google holds legal pages to a higher standard, because bad legal information can cost someone their money, family or freedom. A named lawyer with real credentials behind each page is how you clear it.
(03) Two kinds of client
Your firm wins clients in two very different ways. Most law firm SEO wins one and misses the other. We plan for both from day one.
The urgent client
“car accident lawyer near me” · “DUI lawyer” · “criminal lawyer near me”
The considered client
“probate lawyer cost” · “how to file for divorce” · “estate planning attorney near me”
(04) What we do
Every plan includes local SEO for Google Maps, organic SEO for the normal results and AI SEO for ChatGPT and AI Overviews. We weight them to the practice areas you want more of.
Google Business Profile and Maps
The right categories for each office, every practice area listed, real photos and accurate hours. Reviews are one of the signals Google weighs. So are distance, relevance, and the links and mentions pointing at your firm. We work all four, and hand you a simple routine for asking happy clients.
A page for every practice area
Car accidents, slip and fall, wrongful dismissal, divorce, custody, wills, probate, immigration and criminal defense each get a page of their own. Each one answers what clients actually ask: what it costs, how the process works, how long it takes, and what to bring to the first meeting.
Lawyers clients can trust
A profile for each lawyer with their bar admission or law society licence, years in practice, practice areas and published work, linked from the pages they stand behind. This is how a legal page meets Google’s higher standard for trust.
Written within your advertising rules
Lawyers can’t advertise like other businesses. Many states and provinces restrict words like “specialist” and “expert”, and limit how past results can be described. We write within the rules that apply to your firm, and you see every page before it goes live.
Offices and cities
A real page for every office, with the lawyers who work there, hours, parking and directions, plus pages for the cities your clients come from. Firms with several offices get one plan, so offices don’t compete with each other. Statewide and province-wide practices get pages built to win the whole market.
Mentions and links that count
Legal directories, local news, community groups and professional listings that mention and link to your firm, with the same name, address and phone number everywhere. Under the hood, we make sure Google can read every page, and we add hidden labels that tell it who your lawyers are and what you practise, so your details show up correctly in search.
AI answers
Clients now ask ChatGPT and Google’s AI Overviews which lawyer to call and what a case might cost. Clear, quotable answers, named lawyers and the same business details everywhere online are what those tools cite. We track where your firm appears and report it every month.
Reporting you can read
Where you rank on the map and in search for each practice area, how many people called or filled in a form from Google, and what we’re doing next. In plain words, every month.
As seen in and rated on
(05) Before you sign
You’d cross-examine a witness. Do the same to every agency you talk to, us included. If the answers get vague, keep walking. Here’s how we answer. No dodging.
Can you show me a legal search you rank #1 for?
Yes: “Florida probate lawyer” for Florida Probate Law Group, statewide, and “Barrie family lawyers” for Chapman McAlpine. Both #1.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.
How long is the contract?
There isn’t a long one. No long-term contracts.
What does it cost?
Usually $1,497 to $5,000 a month for local, organic or both. Organic SEO across several websites usually starts at $5,000 a month.
Is AI search extra?
No. AI SEO is included in every plan.
You'd want terms this clear in any contract you sign.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We search for your practice areas the way your clients do and show you which firms are taking those calls.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
Law firm SEO is the work that gets your firm found when someone searches for a lawyer or a legal problem: on Google Maps, in the normal search results and in AI answers. It covers your Google Business Profile, a page for each practice area, profiles of your lawyers, the technical health of your website, and the mentions and links from other sites that build trust.
Three things. Google holds legal pages to a higher standard of trust, because bad legal information can cost someone their money, their family or their freedom. Bar and law society rules limit how lawyers can advertise, so the copy has to follow them. And legal clicks are some of the most expensive on Google Ads: about $219 for “car accident lawyer near me” in the US. That makes a high ranking worth more to a law firm than to most businesses.
Google Maps can move fast: the Law Offices of Jason M. Ranallo went from #10 to #1 on Google Maps for “car accident attorneys near me” in 20 days. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
Local SEO, organic SEO, or the two together usually run between $1,497 and $5,000 a month. Organic SEO across several websites usually starts at $5,000 a month. Your number depends on how many offices and practice areas you have, and how strong the firms above you are. You get it on the strategy call.
That search is won on Google Maps, close to the person searching. We build your listing, a page for each type of injury case and your local signals so you show up across the areas your clients come from. The Law Offices of Jason M. Ranallo in Canton, Massachusetts went from #10 to #1 on Google Maps for “car accident attorneys near me” in 20 days.
Personal injury, family, estate and probate, criminal defense, employment, immigration, real estate and business law, among others. Florida Probate Law Group ranks #1 for “Florida probate lawyer”, Chapman McAlpine ranks #1 for “Barrie family lawyers”, and the Law Offices of Jason M. Ranallo reached #1 on Google Maps for “car accident attorneys near me”.
Yes, when your firm can take clients across it. Florida Probate Law Group ranks #1 statewide for “Florida probate lawyer” and #2 for “probate lawyers in Florida”, “attorneys probate” and “Florida probate attorneys”. Statewide searches are won with strong practice area pages and trust from other sites, not with one office listing.
Yes. Each office needs its own Google Business Profile, its own office page with real details and the lawyers who work there, and its own reviews. We plan the firm as a whole so the offices don’t compete with each other for the same searches.
Reviews are one of the signals Google weighs for local rankings. The others include how close you are to the person searching, how well your listing and pages match the legal problem they searched for, and how often other trusted sites mention and link to your firm. We help you build a steady routine for asking satisfied clients for a review that fits your professional rules, and we work on every other signal at the same time.
Yes. Advertising rules for lawyers differ by state and province. Many restrict words like “specialist” and “expert”, and many limit how past results can be described. We write within the rules that apply to your firm, and you see every page before it goes live.
AI SEO is included in every plan. Clear practice area pages, named lawyers and the same business details everywhere online are what AI tools quote and cite. EquityRich, a Toronto mortgage firm we work with, ranks #1 for “commercial mortgage Toronto” and is cited in Google’s AI answer. We track where your firm appears in AI answers and report it every month.
Ads buy a click today, and legal clicks are expensive: Google estimates an average of about $219 a click for “car accident lawyer near me” and $148 for “personal injury lawyer near me” in the US. SEO earns the visit without paying for each click, and it keeps working after the budget stops. Many firms run both and lean more on SEO as rankings grow.
Yes. We rank firms across Canada and the United States, from solo practices to multi-office firms. The results on this page come from Florida, Massachusetts and Ontario.
Established firms doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
No. There are no long-term contracts. Results keep you here, not paperwork.
