Ecommerce SEO · Canada and the USA
Ecommerce SEO puts your products in front of shoppers at the moment they search for them. Amazon and the big retailers win on size. A specialist store wins with a better page for the exact thing the shopper typed. We build those category and product pages for online stores in Canada and the US, and rank them on Google and in AI answers.
30 minutes on Google Meet. For stores doing $20k a month or more.
The Game Caps
#3New Era
#5Amazon
#6(01) Ecommerce results
“Organic revenue up 1,000%” can’t tell you whether a shopper will find your store. So we show the search a shopper types, and who we put the store above.
The Game Caps · National, USA
Collegiate capsPage five, then above New Era and Amazon.
UNC hat
The Game Caps
New Era
Amazon
Page 5
where they started
#3
for “UNC hat”
#1
for “original bar snapbacks”
Also on Google
A national cap store, ranked above the brand that makes the caps and the store that sells everything.
Luxury Fire · National, Canada
Home productsThe first result in Canada for “freestanding gas fireplace”.
Freestanding Gas Fireplace
Luxury Fire
Above the national fireplace and home stores, for the product buyers are ready to order.
The category rebuilt around the exact words buyers use.
Nutritist · National
Supplements“sodium alginate LPR”
100+ → #1
A product few people can name, found through the problem thousands search.
CB Custom Furniture · Canada
Product pages matched to the furniture searches buyers type.
Canadian Furniture · Canada
Estimated visitors from Google
More of the catalogue found by shoppers in five weeks.
US Vacuums · Large catalogue
Product, brand and support searches matched to the right pages.
CarSoup · Minnesota
122,000
clicks from Google
An online car marketplace at the top of the search its buyers type most.
(02) How shoppers search
People who already know your store will find it. The new buyers type a category, with no brand in it, and pick from whoever shows up. Here is how often people search a few of them each month, from Google’s own estimates.
“sofas”, every month
201K
searches in the US
49,500
searches in Canada
One word, no brand. Every furniture store in the country wants that shopper.
Searches a month, by product
United States
Canada
Each country is drawn on its own scale. Source: Google Ads monthly search estimates, national, October 2026.
5,400 to 90,500
How far Canadian searches for “patio furniture” swung from month to month over the past year. Stores that rank before spring catch the rush.
18K to 90K
The same swing for “gas fireplace” in the US, peaking as the weather turns cold. Category pages need to be ranking before the season, not during it.
One search, one page
“Sofas”, “sectional sofa” and “tuxedo sofa” are three searches with three different shoppers. Each needs a page built for it.
(03) Two kinds of shopper
Your store sells to two very different searchers. Most ecommerce SEO chases one and misses the other. We plan for both from day one.
The ready shopper
“UNC hat” · “tuxedo sofa” · “freestanding gas fireplace”
The researching shopper
“best vacuum for pet hair” · “sodium alginate LPR” · “sectional vs sofa”
(04) Where sales leak
Good stores rarely lose on search because of their products. They lose because Google can’t tell which page to show, or finds a better one somewhere else. These are the gaps we find most often on the first call.
Filters that copy every page
Every size, colour and sort option can make a new address for the same products. Google spends its visits on thousands of copies and misses the pages that sell.
Category pages with no words
A grid of products and a title gives Google little to rank. The category page is usually the one that should win the big search, so it needs to say what it sells.
The manufacturer’s description
When a hundred stores paste the same paragraph, Google has no reason to pick yours. Amazon usually wins that tie.
Sold-out pages deleted
Remove a product page and everything it earned goes with it, and shoppers land on an error. A sold-out or replaced product should point somewhere useful.
Slow on a phone
Heavy photos, apps and pop-ups make a store crawl on a phone, where most shoppers browse. They leave before the product loads.
Prices Google can’t read
Price, stock and star ratings can show right in the results, but only when the page labels them for Google. Without them, your listing looks plainer than the one above it.
(05) What we do
Every plan includes organic SEO for the normal results, technical SEO for a store Google can read, and AI SEO for ChatGPT and AI Overviews. We weight them to the categories you want to win. Shopify, WooCommerce, BigCommerce and Magento.
A search map of your catalogue
Every category and product you sell, matched to the searches shoppers make, how many people make them, and who ranks today. That tells us which page should win which search, and the order to build in, starting with what pays.
Category pages that rank
Names in shoppers’ words, a short intro that says what is on the page, buying help where it matters, and links to the closest categories. This is the page that wins “sofas” or “UNC hat”.
Product pages that answer
Your own descriptions for the products that matter, with size, fit, materials, care, shipping and returns. Photos with plain names and descriptions Google can read, and reviews shown where shoppers and Google can see them.
A store Google can read
We make sure Google finds your important pages and skips the copies that filters and sorting create. Sold-out and retired products point somewhere useful. Old addresses lead to new ones. And every product page tells Google its price, stock and rating, so they can show in the results.
Fast on a phone
Smaller image files, fewer slow apps and a lighter theme, so category and product pages load fast on the phones most of your shoppers use.
Guides that lead to a sale
Buying guides, comparisons and answers to the problem searches people make before they know what to buy. Each one points to the products that solve it. This is how Nutritist turned a product few people can name into a #1 ranking.
Links and AI answers
Links from real sites your buyers read, like reviews, gift guides and trade press, so Google trusts your store. Shoppers now ask ChatGPT and Google’s AI Overviews what to buy. Clear pages and the same product details everywhere online are what those tools cite, and we track where your products appear.
Reporting you can read
Where each category and product ranks, how many visitors and orders came from Google, which pages we changed, and what we’re doing next. In plain words, every month.
As seen in and rated on
(06) Before you sign
A percentage on a case study is easy to print. Ask every agency you talk to, us included, for the search behind it. If the answers get vague, keep walking. Here’s how we answer. No dodging.
Which product search do you rank a store for, and who is below it?
“UNC hat” for The Game Caps, above New Era and Amazon. “Freestanding gas fireplace” for Luxury Fire, first in Canada. “Tuxedo sofa” for CB Custom Furniture.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.
How long is the contract?
There isn’t a long one. No long-term contracts.
What does it cost?
Usually $1,497 to $5,000 a month for one store. Organic SEO across several websites usually starts at $5,000 a month.
Is AI search extra?
No. AI SEO is included in every plan.
Ranked, not just reported. Or the work is on us.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We search for the products you want to sell more of, the way your shoppers do, and show you which stores are winning them.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
Ecommerce SEO is the work that gets your products found when shoppers search for them on Google and in AI answers. It covers your category pages, your product pages, how your store is built and linked together, how fast it loads, the product details Google reads, and the links and mentions from other sites that build trust.
A service business wins in its own area, often on Google Maps. An online store competes across the whole country, against Amazon, the big retailers and the brands it sells. It also has far more pages: every category, product, filter and size can become a page, and each one can help or hurt. So the work is about choosing which pages should rank, making them the best answer, and keeping the rest out of the way.
It can move fast. Nutritist went from outside the top 100 to #1 for “sodium alginate LPR”, with twelve searches on page one in the first 20 days. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
Organic SEO for one store usually runs between $1,497 and $5,000 a month. Organic SEO across several websites, such as a brand with more than one store, usually starts at $5,000 a month. Your number depends on how many categories you want to win and how strong the stores above you are. You get it on the strategy call.
Start with category searches in the words shoppers use, because that is where the volume and the buyers are. Google estimates 201,000 searches a month for “sofas” in the US and 49,500 in Canada. Then the narrower product searches, which are easier to win and closer to a sale, like “freestanding gas fireplace” or “tuxedo sofa”. Then the problem searches for products people don’t know by name yet. We map every category you sell against what people search, and build in order of what pays.
For the right searches, yes. The Game Caps ranks #3 for “UNC hat”, with New Era at #5 and Amazon at #6, and #1 for “original bar snapbacks”. Big retailers win on size. A specialist store wins with a better category page for the exact thing the shopper typed. We pick the searches where that is true and build there first.
Yes. Each platform has its own habits, like Shopify’s collection and product addresses or WooCommerce’s tag and filter pages, and we plan around them. We can make the changes ourselves with access to your store, or hand your developers a clear list in plain words.
Filters for size, colour and price can quietly create thousands of near copies of the same page. Google wastes its visits on them and can show the wrong one. We decide which filtered pages people actually search for, like “black leather sofa”, and turn those into real pages. The rest we tell Google to skip.
For the products that matter, yes. When a hundred stores use the same manufacturer description, Google has little reason to pick yours. We start with your best sellers and best margins, and write descriptions that answer what buyers ask: size, fit, materials, care, shipping and returns.
A product that is coming back keeps its page, marked out of stock, with links to similar products. A product that is gone for good sends visitors and Google to the closest replacement or its category. Deleting the page outright throws away what it earned, and leaves shoppers on an error page.
Yes, and it is far easier before the move than after. We list every page that brings in visitors, map each old address to its new one, and check the new store before and after launch. Most traffic lost in a move comes from missing redirects and pages that quietly changed.
Not on its own. It matters when your Amazon listing and your store use the same words, because Amazon usually wins that tie. Give your own product pages more than the listing has: better descriptions, real photos, answers, reviews and your full range, so Google has a reason to show you.
Reviews are one of the things Google weighs, alongside how well the page matches the search and the links pointing at your store. They also add fresh words shoppers use, and star ratings can show in the results when your product details are set up so Google can read them. We help you collect them and show them properly.
Ads buy a click today, and the cost rises every time a competitor bids. SEO earns the visit without paying for each click, and it keeps working after the budget stops. Most stores run both, and lean more on SEO as their category pages climb.
AI SEO is included in every plan. Clear product and category pages, honest answers and the same product details everywhere online are what AI tools quote and cite. For “original bar snapbacks”, The Game Caps is the first result and the hat Google’s AI Overview explains by name. We track where your store appears in AI answers and report it every month.
Yes. We rank online stores across Canada and the United States. The results on this page include national searches in both countries.
Established stores doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
No. There are no long-term contracts. Results keep you here, not paperwork.
