Awkward Media

Industries · Canada and the USA

Industry SEO, built forhow your buyers search.

Industry SEO means planning the work around how customers in your trade search, compare and call. A roofer wins on the map in the hour after a storm. A law firm wins on trust. An online store wins against Amazon, one category at a time. Find your industry below and see the result we got for a business like yours.

30 minutes on Google Meet. For businesses doing $20k a month or more.

DentistryBurloak Centre Dentistry, Oakville: #1 for “cosmetic dentistry Oakville”
Google result: Burloak Centre Dentistry ranked first for cosmetic dentistry Oakville
LandscapingAngkorscape, Seattle: #1 on Google for landscape design
Google result: Angkorscape ranked first for landscape design in Seattle
ChiropracticRosedale Wellness Centre, Toronto: cited in Google’s AI answer
Google AI answer naming Rosedale Wellness Centre for prenatal chiropractic in Toronto

(01) Find your industry

Your industry. Your buyers’ search.

Each card shows the moment your customer searches, what wins that search, and a real result from our client work, with the search and the position named. Every plan includes local SEO, organic SEO and AI SEO, weighted to how your industry buys.

Maps firsturgent, “near me”Trust firsthigh stakes, comparedProject searchby job and placeNational searchproduct by productWhat these mean

Home and property

Urgent, local and on a phone. Most of these calls go to the first businesses on the map.

01Project search

“log home restoration manitoba”

Contractors and construction

Homeowners search the job and the place. We build a page for every job you want more of, in every area you work.

Maurice and Sons · Manitoba

Seven searches at #1 and 15 in the top three, in 21 days

See construction SEO
02Maps first

“roofing contractor near me”

Roofing companies

After a storm, homeowners call one of the first roofers they see. We put you in the Maps box and in the results right under it.

R.A. Woodall Roofing · Williamsburg, VA

In the Maps box and #1 below it for “roofing contractor Williamsburg VA”

See roofing SEO
03Maps first

“emergency plumber”

Plumbers

A burst pipe doesn’t wait for three quotes. The call goes to one of the first plumbers on the map, so we put you there in every town your vans cover.

Go Pro Plumbing, Heating & Air · Sacramento, CA

#3 to #1 on Google Maps for “HVAC repair”

See plumbing SEO
04Maps first

“ac repair near me”

HVAC companies

When the AC or the furnace stops, people call one of the first three on the map. We win that spot in every town your trucks drive to.

Non-Stop Air Conditioning and Heating · Cape Coral, FL

8 of 8 tracked searches in the Google Maps top three

See Maps results
05Maps first

“emergency electrician near me”

Electricians

Urgent jobs come from the map. Panel upgrades, EV chargers and rewiring each get their own page, so the bigger jobs find you too.

From the trades · Super Fabrications, Reston, VA

Named in ChatGPT and Google AI Mode answers for local fence searches

See AI results
06Project search

“luxury landscape design”

Landscaping companies

Landscaping buyers look at the work before they call. Project pages with real photos, by service and by town, for the jobs worth the most.

Angkorscape · Seattle, WA

#1 for “luxury landscape design” and named in Google’s AI answers

See landscaping SEO
07Maps first

“exterminator near me”

Pest control companies

Nobody shops around with mice in the kitchen. The map wins these calls, so your listing has to show up in every neighbourhood you cover.

Urgent home service · 360 Hazardous Cleanup, Louisville

Average Maps position #50 to #2 in 20 days

See the 360 Hazardous Cleanup case study
08Maps first

“blood cleanup services”

Cleaning companies

Cleaning jobs get booked from the first few names on the map. We give every service you sell its own page and get your listing seen in every neighbourhood you clean.

360 Hazardous Cleanup · Louisville, KY

#37 to #1 on Google Maps for “blood cleanup services”

See cleaning company SEO
09Maps first

“local movers”

Moving companies

People book movers from towns away. We build your listing and your pages to show up across the whole area your trucks drive, not just the streets near your yard.

Asheville Area Movers · Asheville, NC

1st or 2nd on the map for “local movers”, across 40 miles

See moving company SEO

Professional and healthcare

High stakes, so clients compare. Google holds these searches to a higher standard of trust.

10Trust first

“florida probate lawyer”

Lawyers and law firms

A page for every practice area, a profile for every lawyer, and the map for the “near me” searches. The firm seen first gets the first call.

Florida Probate Law Group · Florida

#1 statewide for “Florida probate lawyer”

See law firm SEO
11Maps first

“emergency dentist near me”

Dentists and orthodontists

Two kinds of patient: the tooth that hurts today, and the smile someone has wanted for years. We win both searches, plus a page for every treatment.

Burloak Centre Dentistry · Oakville, ON

#1 for emergency dental care and for cosmetic dentistry in Oakville

See dental SEO
12Trust first

“best plastic surgery near me”

Plastic surgeons

Patients research for weeks and compare surgeons. Procedure pages, the surgeon’s credentials, real results and the map, working together.

Sanjay Grover MD · Newport Beach, CA

#17 to #1 on Google Maps for “best plastic surgery near me” in 20 days

See the result
13Trust first

“therapy near me”

Therapists and counsellors

People search by problem, by type of therapy, or just “near me”. We widen the number of real searches that can lead someone to your practice.

Shoreside Therapies

1.1K ranking searches, and new visibility for “therapy near me”

See the Shoreside Therapies case study
14Trust first

“sports injury chiropractor”

Chiropractors and wellness clinics

Every service is its own search battle. Chiropractic, massage, acupuncture and family care each get a clear page of their own.

Rosedale Wellness Centre · Toronto

#1 for “paediatric chiropractor” and “sports injury chiropractor”

See the result
15Project search

“residential architect near me”

Architects

Clients hire on portfolio and trust, after a long search. Project pages by building type and place, plus the answers AI tools quote.

Design-led work · Angkorscape, Seattle

Named in Google’s AI answer, and ranked #1 beneath it

See SEO for architects
16Trust first

“botox near me”

Med spas and aesthetic clinics

Patients search the treatment, not the clinic. A page for every treatment on your menu, a Maps listing built for each one, and named injectors Google can trust.

Sanjay Grover MD FACS · Newport Beach, CA

#4 to #1 on Google Maps for “best cosmetic surgeon near me”

See med spa SEO

Not on the list?

We search your market live, on the call.

We rank established businesses well beyond these industries. In 30 minutes we show you who is taking your searches and tell you straight whether we can win them.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(02) How SEO changes by industry

Same Google. Different search.

The basics never change: Google has to understand your pages, trust your business and see that people choose you. What changes is where your buyers look first and what they need to see before they call. Most industries fall into one of five search patterns. Yours decides what we build first.

Maps first

Roofing, HVAC, pest control, electricians, emergency dental

How buyers search

“Near me”, on a phone, right now. They call one of the first businesses on the map and rarely scroll.

What we build first

Your Google listing, a page per service for each town you serve, and reviews, one of the signals Google weighs.

A result

360 Hazardous Cleanup: average Maps position #50 to #2 in 20 days.

Trust first

Law firms, plastic surgeons, med spas, therapists, clinics, finance

How buyers search

They compare, read and ask AI tools before they choose. Google’s guidelines hold health, legal and money topics to a higher standard of trust.

What we build first

Pages for each practice area or treatment, profiles of the named professionals, clear answers to real questions.

A result

Chapman McAlpine: #1 for “Barrie family lawyers”.

Project search

Contractors, landscapers, architects

How buyers search

By the job and the place, over weeks. They want to see work like theirs before they get in touch.

What we build first

A page for each type of project, real project photos, and pages for the areas the big jobs come from.

A result

Maurice and Sons: #1 for “log home restoration Manitoba”.

National search

Online stores and marketplaces

How buyers search

By product, brand and problem, across the whole country, with Amazon and the big retailers on every page.

What we build first

Category pages in shoppers’ words, product pages Google can read, and a store that loads fast.

A result

Luxury Fire: first result in Canada for “freestanding gas fireplace”.

Wide-radius local

Self storage, movers, service-area businesses

How buyers search

“Near me” from towns away. Most listings fade a few miles from the address, so most of the market never sees you.

What we build first

Town-by-town pages across the real service area, and a listing built for every area you serve.

A result

24/7 Movers, Edmonton: #1 on Google Maps for three of its keywords.

Most businesses sit across two patterns. A dental clinic is Maps first for emergencies and trust first for implants. On the call we show you which searches bring your buyers, and in what order to win them.

(03) Beyond the menu

More industries. Real searches.

The same method, in markets that look nothing alike. Each result names the business, the search and where it ranked.

Our SEO guarantees

We put our money where our rankings are.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See who's winning your industry's searches.

A free 30-minute strategy call on Google Meet. We search your market the way your customers do and show you who is taking the calls.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

Industry SEO, answered.

01 Do you do SEO for my industry?

We rank established businesses across Canada and the US in the trades, home services, law, healthcare, finance and ecommerce, and this page shows a real result for each. If your industry isn’t listed, book the call: we search your market live and tell you straight whether we can win it.

02 How is SEO different from one industry to the next?

The basics never change: Google has to understand your pages, trust your business and see that people choose you. What changes is where your buyers look first and what they need to see before they call. Urgent trades win on Google Maps. Law firms and clinics win on trust. Project businesses win with a page for each type of job. Online stores win category by category against the marketplaces.

03 Why do law firms, clinics and finance companies need a different approach?

Google’s own quality guidelines hold health, legal and money topics, which it calls “Your Money or Your Life”, to a higher standard of experience, expertise and trust. So these pages need named professionals, real credentials, clear answers to the questions clients actually ask, and reviews. Thin pages can rank for a while and then drop.

04 Should I focus on Google Maps or the normal search results?

If your customers search “near me” and call within minutes, Maps comes first, because most of those calls go to the first few businesses on the map. If they compare for days or weeks, the normal results and AI answers matter more. Most businesses need both, in a different order. On the call we show you which one your buyers use.

05 Will you get my business into ChatGPT and Google’s AI answers?

AI SEO is included in every plan. The same work that ranks you on Google is what gets businesses named and cited in Google’s AI answers, as Angkorscape, Rosedale Wellness Centre and EquityRich show on this page. We track where you appear in AI answers and report it to you every month.

06 How long does SEO take for my industry?

Google Maps can move fast: 360 Hazardous Cleanup went from an average Maps position of #50 to #2 in 20 days. Our guarantees cover the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

07 How much does SEO cost for my industry?

Local SEO, organic SEO, or the two together usually run between $1,497 and $5,000 a month. Organic SEO across several websites usually starts at $5,000 a month. Your exact number depends on your market and how strong the sites above you are, and you get it on the strategy call.

08 Who do you work with?

Established businesses in Canada and the US doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.

09 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.